News this week: Last week, the Thailand Convention & Exhibition Bureau (TCEB) held a TCEB Exhibitions Business
Forum in both Beijing and Shanghai to engage with the Chinese exhibition
industry. TCEB used the opportunity to provided updates on the Thai exhibition
industry and its new marketing campaign – Connect Businesses.
TCEB launched its
Connect Businesses campaign to create matchmaking and networking opportunities
for Chinese stakeholders at Thai exhibitions, targeting trade promoters,
chambers of commerce, trade associations, overseas trade publications, oversea
non-profit organisations, and MICE travel agents. Other TCEB offers for the
China market include a VIP MICE Lane on arrival and a special welcome package.
Mrs. Jaruwan Suwannasat,
exhibitions and events director of TCEB, said, “Chinese market is a top
priority for TCEB and the government. TCEB strives to create long-term
competitiveness and sustainability for our service sectors which will yield
profound results in both countries, as well as the region and drive connections
that will help Thailand reaches its ultimate goal of welcoming 1,036,300 MICE
travellers in 2015, generating income of approximately 106.78 billion baht
(US$3.2 billion).”
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