News this week: The Thailand Convention and Exhibition Bureau (TCEB) has
revealed Thailand’s business events industry in 2014 was driven by significant
growth in visitors originating from the Australia and Oceania region. For the
financial year ended September 2014, Thailand received a total of 919,614
business events travellers generating more than US$2.1 billion.
In particular, TCEB highlighted Australia’s position as a top six source
market for Thailand’s MICE industry, as Australian business events travellers jumped
137% year-on-year to reach 37,947 generating an estimated US$91.3 million. For the
overall Oceania region, business events travellers were up 81% to 47,446. During
the first quarter of 2015, a total of 190,660 business events travellers
generated revenues of more than US$428 million.
Mr Nopparat Maythaveekulchai, president of TCEB, commented during the Asia-Pacific Incentives
& Meetings Expo (AIME) in Melbourne,
“As the Thai government’s official flagship body for the business events
sector, a core part of TCEB’s mission is to foster the close connections that
have been developed with our counterparts and business travellers in key
markets such as Australia and Oceania. A 137% increase in Australian visitors
in 2014 confirms that our direction in this region is attuned with market
demands, especially within the corporate meetings and incentive travels
segments.”
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