Friday, January 30, 2015

TCEB launches ASEAN Rising Trade Show campaign

News this week: Last week, the Thailand Convention and Exhibition Bureau (TCEB) launched the ASEAN Rising Trade Show (ART) campaign at the Thailand International Exhibitions & Events Forum 2015 (TIEEF 2015) designed to position Thailand as the top events destination for exhibitions in the ASEAN region.

The ART marketing campaign focuses on three strategies: i) upgrading international exhibitions in the five key industries of automotive, energy, infrastructure, food & agriculture, and health & wellness over the next three years; ii) providing financial support to exhibition organisers’ international marketing efforts; and iii) expanding the ASEAN MICE Collaboration programme to capture new markets in southern China.

TCEB’s strategic and business development vice president, Mrs. Supawan Teerarat, said, “It is a three-year programme running until 2017. TCEB will provide financial support of US$764,000 annually to encourage trade show organisers to attract more quality visitors. We see the opportunity to expand the sector in ASEAN as well as to capture new markets in south China like Yunnan.”

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