New this week: Thailand
Convention & Exhibition Bureau (TCEB) organised a roadshow in London
this week to promote its brand communications campaign, “Thailand CONNECTS The
World”. The roadshow, held in London at a series of events, reportedly brought
together more than 150 buyers, suppliers and media representatives.
Senior representatives from Thai Airways, the Ministry of
Commerce, the Tourism Authority of Thailand as well as the Royal Thai Embassy
all showed their support by participating. The U.K. and European
markets are in the top 10 source markets for Thailand’s business events
industry. Travellers from the U.K. to Thai business events increased 84% to
15,262 in first three quarters of 2014, compared to same period last year.
Mrs. Supawan Teerarat, vice president of Strategic and
Business Development of TCEB stated that, “The strategic direction to promote
Thailand’s MICE industry is in response to the government policy of reinforcing
international confidence in Thailand, and especially boosting the vibrancy of
the country’s MICE industry, which helps connect business events to global
success. For 2015, TCEB has developed the ‘Thailand CONNECT The World: Global
Businesses and Local Experts Link to Boost Business Events Success’ brand
communications campaign, building on Thailand’s 2014 brand campaign.”
This post is excerpted from BSG's weekly e-newsletter
which is part of our subscription research service, BSG Tracker. Visit our website
to find out more about this service. You can also follow us on Twitter
for all the latest updates.
No comments:
Post a Comment