Friday, October 17, 2014

TCEB reveals 2015 exhibitions promotion campaign

News this week: The Thailand Convention & Exhibition Bureau (TCEB) unveiled its 2015 marketing campaign “Invent-Clone-Upgrade” to increase the number of trade fairs and exhibitions hosted in Thailand.

In preparation for the formation of ASEAN Economic Community (AEC) in 2015, TCEB’s three-pronged marketing strategy is looking to encourage eligible organisers to “invent” new types of trade fairs; “clone”, or replicate some of the country’s most successful fairs in other zones; and lastly to “upgrade” the standard of existing Thai trade fairs.

According to TCEB, the MICE industry generated revenues of US$2.7 billion in 2013, of which US$424 million came from the exhibition and trade fair sector. Looking ahead, the bureau forecasts MICE revenue in 2014 to increase by 10% reaching US$3 billion, while MICE visitor arrivals are expected to reach 888,210 this year.

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