News this week: Government-backed venue operator and trade show organiser, Fiera Roma, has signed a memorandum of understanding (MoU) agreement with the Chengdu Exposition Bureau to internationalise their respective trade shows.
Representing the Lazio region in Italy, Fiera Roma is looking to expand its
presence in China. The organiser recently partnered to jointly organise its
first international event abroad – the Beijing (Yanqing) International Wine Exposition. The event was held from 29th to 31st July 2014 at
the Badaling International Exhibition Center in Beijing.
The latest MoU signing follows a series of similar partnerships
international organisers have entered into. Earlier in 2014, the Chengdu Bureau
entered into partnership agreements with Reed Exhibitions and UBM.
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