News this week: The Thailand Convention and Exhibition Bureau (TCEB) recently signed a Memorandum of
Understanding (MoU) with nine agencies and associations from Thailand’s public
and private sectors to develop the Thai MICE database.
The nine partners
include the National Research Council of Thailand, Designated Areas for Sustainable Tourism
Administration, International Institute for Trade and Development, E-saan Centre for Business and Economic
Research, Thai
Incentive and Convention Association, Thai Exhibition Association, Thai Hotels Association, Event Management Association, and the National Institute of Development
Administration.
Mr. Nopparat
Maythaveekulchai, president of TCEB, said, “It is thus crucial to establish a
systematic database for the analysis and planning of future developments and
marketing promotions in an efficient manner, enabling Thai MICE to keep up with
global MICE trends. In turn, excellent data analysis will also allow Thailand
to realise factors affecting marketing operations in order to retain the
country’s goal of promoting itself as the ideal destination for meetings and
exhibitions in Asia.”
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