News this week: UFI, the Global Association of
the Exhibition Industry, has selected the Hong
Kong Trade Development Council (HKTDC) as the winner of its 2013 “Best
Marketing Activity of the Year” award.
The HKTDC won for its ‘small-order zones’ initiative implemented
at a number of its largest exhibitions. The initiative grouped together exhibitors
willing to offer smaller minimum-order quantities to buyers. UFI also
highlighted HKTDC’s data retrieval initiative which enabled exhibitors and
buyers to communicate via a mobile app.
Sophia Chong, director of HKTDC, was quoted, “Over the past
few decades, the HKTDC has been working diligently to develop innovative
services at our exhibitions to facilitate international trade. Thus, we are
delighted to receive the UFI Marketing Award this year, which recognises our
efforts to create additional value for buyers and exhibitors through our
Small-Order Zone initiative. The zone has helped exhibitors and buyers expand
their business and remain competitive amid global economic uncertainties.”
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