News this week: Reed
Huaqun Exhibitions, a joint venture subsidiary of Reed Exhibitions China, has
agreed with exhibition venue ShanghaiMart
to jointly develop the Shanghai
International Gift & Home Trade Fair – a trade show previously produced
by ShanghaiMart.
The new show will be renamed the Shanghai International
Houseware, Premium, Arts & Crafts Creative Design Exhibition and it will be
organised by Reed Huaqun with support
from the China Gift Chamber of Commerce (CGCC). The three day show will
run from 28th to 30th
August 2013 at ShanghaiMart.
Nat Wong, president
of Reed Exhibitions Greater China, commented, “This event marks the successful
combination of the best elements of two big players: Reed Huaqun and
ShanghaiMart. We’ve disassembled the competition model to create better
business growth and a far bigger and more synergistic event. The merger of gift
shows from Reed Huaqun and ShanghaiMart will deliver fantastic win-win results
through the synergy of combining both parties’ strongest advantages.”
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