News this week: Earlier this week,
Tokyo-based media company, Nikkei Business Publications (Nikkei BP) and technology media company, International Data Group (IDG), announced the formation of a business alliance in Japan.
Under the
agreement, IDG will license its CIO and Computerworld brands to Nikkei BP. Nikkei BP will have
exclusive rights in Japan to use these two brands in its business, as well as
launching the CIO and Computerworld websites in Japanese. The partnership will support
the marketing activities of Japanese ICT companies in their global expansion, as
well as supporting marketing activities of non-Japanese ICT companies in Japan.
Nikkei BP is a
cross-media company providing value-added information on management,
technology, and life to the business industry. Under the ICT industry, Nikkei
BP publishes print and digital media which includes Nikkei Computer. IDG, through its media brands reportedly
serves an audience of 280 million technology buyers across 97 countries.
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