Friday, March 15, 2013

TCEB increases MICE targets in 2013


News this week: The Thailand Convention and Exhibition Bureau (TCEB) has announced revised targets for 2013 after exceeding its targets in 2012. The bureau is now targeting a 10% growth in MICE visitors resulting in 940,000 and revenues of US$2.93 billion.

According to TCEB, the meetings industry is expected to attract 231,000 visitors or 25% of the total in 2013. Incentive travel will account for 229,800 visitors, or 24% of international MICE visitors. International conventions will account for 306,000 MICE travellers or 33% of the total, while international exhibitions will account for 172,600 visitors or 18% of the total MICE visitors in 2013.

TCEB aims to achieve this goal using a three-stage strategy: 1) target new markets, 2) build strategic alliances, and 3) position the industry to compete effectively in the ASEAN Economic Community (AEC) – a single market which takes effect in 2015.

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