Friday, March 15, 2013

Taiwan unveils 4-year MICE promotion plan


News this week: Taiwan has launched a new four-year promotional programme to expand its MICE industry. This follows the conclusion last year of the “Taiwan MICE Advancement Program.”

The new “Taiwan MICE Pilot Programme” aims to increase the overall number of MICE events in Taiwan. The programme, led by the Taiwan External Trade Development Council (TAITRA), will include a cloud-based database for event organisers as well as a MICE e-institute to provide online industry education and employment matching services.

Walter Yeh, managing director of Pilot Programme and TAITRA’s vice president, stated, “Corporate meetings (including incentive tourism), international conferences, and exhibitions will be our main focus. We will be employing strategic marketing to attract buyers to organise their meetings in Taipei, Hualien, Kaohsiung, Kenting and other parts of Taiwan… Providing subsidies for the showcasing of new exhibitions in Taiwan will also be included in the Pilot Programme.”

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