Friday, February 01, 2013

TCEB prioritise Asian MICE markets


News this week: The Thailand Exhibition and Convention Bureau (TCEB) announced its first road shows in 2013 will head to the Indian cities of Combiatore, Mangalore and Pune. As part of the bureau’s plan to focus on the short-haul Asian and the ASEAN countries markets, TCEB is aiming to create a platform to provide the latest MICE information, products and services to India’s business community.

According to TCEB, India is projected to become Thailand’s most important MICE market, with earnings from the country in 2013 expected to reach over US$1.83 billion. The road show, jointly organised with the Tourism Authority of Thailand (TAT) and Thai Airways, will showcase Thai MICE operators’ products and services to 152 potential corporate buyers.

Thongchai Sridama, acting president of TCEB, commented, “In line with our preparations for the establishment of the AEC in 2015, Asia is developing as Thailand’s most important MICE market… In 2012 India was Thailand’s largest MICE market. TCEB’s marketing strategy, which targeted Delhi, Mumbai and Bangalore, resulted in more than 39,000 MICE visitors from India to Thailand. This year we are extending our marketing program to cover 3 more major cities: Coimbatore, Mangalore and Pune, which are ranked highest in the country in terms of economic growth.”

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