Friday, January 11, 2013

Penang to launch CVB


News this week: At the recently concluded 3rd Penang International MICE Conference, Penang chief minister Lim Guan Eng announced the launch of the Penang International Convention & Exhibition Bureau (PICEB).

PICEB will be tasked with marketing the city as a MICE destination in South-East Asia. According to Abdul Malik Kassim, State Religious Affairs, Domestic Trade and Consumer Affairs Committee Chairman, a committee team with its own elected chairman and members will be established within the first quarter of 2013.

This post is excerpted from BSG's weekly e-newsletter which is part of our subscription research service, BSG Tracker. Visit our website to find out more about this service. You can also follow us on Twitter for all the latest updates.

No comments: