Friday, November 02, 2012

Tmall plans platform for international brands


News this week: The B2C e-commerce subsidiary of Alibaba Group, Tmall.com, is planning to build a global procurement system for foreign-made products to serve the Chinese consumer market and promote international brands in the next one to two years. Tmall will compile a database of international suppliers to help consumers make group purchases at lower prices, with early products to focus on milk powder and fine wine.

According to Tmall.com’s Vice President Ma Xuejun, the development of the system will involve a partnership with the International Brand Management Center of the China Association of International Trade, a trade research association under the Ministry of Commerce of China.

Tmall revealed in March this year that the company reached sales of more than US$16 billion (RMB100 billion) in 2011 and is forecast to total US$32 billion (RMB200 billion) this year.

This post is excerpted from BSG's weekly e-newsletter which is part of our subscription research service, BSG Tracker. Visit our website to find out more about this service. You can also follow us on Twitter for all the latest updates.

No comments: