Friday, June 22, 2007

Infomedia and mobile search

India's Infomedia becomes the first business media company in Asia of which I'm aware to take a serious position in mobile search. Regular readers will know I've banging on about this for a while but watching in vain for companies to start to take advantage of the obvious business opportunity offered by the approaching 600 million mobile phones in China and India.

Contentsutra.com reports that Infomedia will be one of the providers of mobile search for Nokia's new service. It notes that "the same local content is being distributed across several partners - STAR, for the mobile application PLUS; Guruji, which is a local search engine with a mobile service that hasn’t yet been launched". So, maybe it's finally coming and it's coming through search.

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