Given the extraordinarily small size in dollar terms of the Indian business magazines market (revenues no more than $12 - 15 million at our last count for the general business titles), the threat from effective electronic media must be greater there than almost anywhere. ContentSutra reports as follows:
A Team Blog On Indian Economy Launched: "Indian (or India-related) blogging space is turning out to be interesting, thanks to some serious bloggers/writers. The latest to enter the Indian blogosphere is on economy - Indianeconomy.org.
It discusses economic issues and links to the articles related to the subject. It's a team blog which comprises of writers like:
Reuben Abraham of Zoo Station
Prashant Kothari of Inside, Outside
Atanu Dey of Deeshaa
Kaushik Bannerjee of Random Notes
Amit Varma of India Uncut
Yazad Jal of Anar Cap Lib and
Amitabh Arora, a first-time blogger who is a director at Lehman Brothers in NYC."
Is this one of those markets where B2B magazines will never really reach any kind of critical mass before begin overtaken by alternatives?
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