Thursday, June 23, 2005

Our new report on Asia/Pacific exhibitions market - finally finished!

We have produced, in association with UFI, the Global Association of the Exhibition Industry, and after a huge amount of basic research work, a report which, for the first time, provides comprehensive data on the exhibitions industry in the Asia/Pacific region. A Press Release on this has just been loaded up on to UFI's web site.

There is very little reliable data anywhere in the world on the exhibitions industry and this is particularly true in Asia. When so much attention is being paid to developments in markets like China and India, it is vital that executives understand what is really going on there and how much is just hype....quite a lot is just hype in our opinion.

My team has done a huge amount of basic research 'spade work' to come up with the numbers. Basically, we have developed a database over five years of all the major trade fairs in the region. It's about three times larger than anybody else's as far as we can tell. We then make our own calculations of actual space sold and prices charged at each fair to come up with volume and revenue numbers. With almost 2,000 trade fairs listed, that takes a heck of a time. We hope the results are worthwhile.

Please contact me directly if you would like more information on this.

No comments: