Chinese internet has already overtaken print and radio

It may be on a PR website, but Dominic Powers of Doubleclick provides some interesting insights in his review of the Chinese internet on the UpstreamAsia Newsletter June, 2005:

What particularly caught my eye was this quotation from some recent research

"According to the 2005 IMI Consumer Behavior & Lifestyle Book, the Internet is now occupying almost 22% of total consumer media consumption time (up from 15% in 2004), with the average Chinese online user spending some 13 hours per week over 4.1 days online. This usage trend has already overtaken both radio and print, but in a nation that has the highest volume of television sales anywhere in the world, it still ranks behind TV which enjoys a share of around 55%. "

He also notes that "e-commerce sales in China in 2004 (defined as a transaction where payment actually took place online) totaled some RMB4.2billion, or US$500million".